CFCO, Inc. was formed in 1989 by Catherine Frandsen. The company owns and operates five licensed high-end retail-clothing stores  — Max Mara. The licensee agreement for the brand requires Catherine Frandsen & Co., Inc. to build, maintain, operate and own each location and lease. The licensor requires that each store is built and designed according to their specific requirements in order to maintain a consistent look worldwide.

Max Mara is known for its sophistication and cut, always using the best fabrics and materials available. Max Mara is one of Italy’s largest fashion houses, with over 1,300 stores worldwide. Max Mara has been in business for over 57 years. Max Mara’s target market is women, 30 to 50 years of age.